I love coffee. Couldn’t do my job with out it. So, exploring a South Austin coffee truck identity was a must. El Tigre is a small batch coffee roaster that makes some of the best caffeinated beverages around. This concept started with the three-eyed tiger illustration I’d drawn in ProCreate. The rest of the identity system was built around it and expands into a nice & cohesive set. Utilizing the tiger as a textural pattern led to some really pleasing packaging concepts that hopefully can become a reality as their business grows.
services: branding identity design, packaging design, illustration