Anything music related is always extra fun to work on (especially if it has to do with guitars). I crafted this responsive identity system for a longtime luthier that had spent years repairing, refinishing, and rebuilding guitars before deciding to start building their own. I wanted to create a universe that felt very established and familiar despite still being brand new. While not in production yet, the mockups show the various uses the identity system can be used in while still feeling as part of the same universe.
services: brand identity design